It’s probably fair to say that we don’t like to pay insurance
premium bills when they come in the mail. After all, it’s easy to
ask why you should renew that insurance when in all your years of driving
you haven’t had a wreck. The fallacy of that thinking is obvious.
You might have an accident tomorrow, and if you don’t send your
insurance payment in today, everything you’ve worked for might be
taken by a person you hurt. That’s why about twice a year I discuss
the kinds and amount of insurance you should have. Since I did that in
November, its time to change the topic a bit and give you some good news.
There is an emerging way to save premium dollars in a very big way. For
awhile, insurance comparison sites on the Internet have led people to
savings, but now the big guys are getting into the game. The savings for
you as a consumer can be huge. A Google Compare auto insurance site has
been on the net in England for a couple years. Google is working on a
similar site for the U.S. Google is already licensed to sell auto insurance
in about 25 states. Another auto insurance comparison site is Comparenow.
It’s on the Internet here. And Overstock.com, a general merchandise
retailer, has started a comparison site. CoverHound, and PolicyGenius
are other sites that allow comparison shopping.
Think about it. When you buy online instead of through an agent, the insurance
company is able to save most if not all of what it pays to insurance agents.
They are typically paid ten to fifteen percent of the policy premium as
a commission. Typically, insurance companies pay huge bucks to advertise
their products on TV and in the print media, so if people are buying their
policies online, they don’t have to advertise as much. The savings
are passed on to consumers. The key to saving a considerable amount of
money is to go to the comparison shopping sites like those I’ve
named, not to the in-house sites of individual insurance companies. Happy shopping!